Every eye forms its own beauty

In a career spanning fifty years, Werner Bokelberg has traveled the world photographing people with the fundamental belief that “every eye forms its own beauty.

Bokelberg’s singular vision for the unparalleled picture has led to a multi-faceted career. As a photographer for Stern Magazine (1962 – 1972), he gained renown for his photographs of Picasso, Dali, Andy Warhol, Brian Jones, Romy Schneider and the turbulence of the 60’s. Later, as an advertising photographer, he helped form many a corporate image including huge campaigns for Lufthansa and Deutsche Bank.

Over the years he has also amassed an extraordinary collection of photographic images by the icons of photography – a collection to which Art Magazine refers “From the first, the best”. Indeed, the photography of Bokelberg is regarded by many as both pioneering and inspirational. Bokelberg images are beyond fashion trends. They have a cosmopolitan nature and yet remain timeless classics.

Currently, he takes six months each year to search for new faces, settings, and perspectives. The next six months are spent, with his entourage of 15 as well as models that command as much as $15,000/day, capturing those moments that are quintessentially Bokelberg. How does one define a Bokelberg image? One that has the emotional power to draw us in, to resonate the basic emotions of humanity: affection; free spirit; intrigue; spontaneity. In many cases we are able to identify with an image, and yet, remarkably, that same image can be used to convey a contrasting message